Promotional and informational materials advertising campus departments and the services or courses offered for UW-Eau Claire and its predecessors. Included in this collection are brochures, handbooks, guides, programs, newsletters, and Admissions Office materials.

Applications for admission to the newly established Eau Claire State Normal School for the school years of 1916 and 1917, giving name of applicant, address, age, parent name, distance from the Normal School, name of the high school from which the student graduated, past teaching experience and educational background, school level student desired to teach and date of enrollment.